The SOGUK is an amazing new product that uses modern technology to do something that no hose or attachment on the market can do, and that is produce the coldest smoke you have ever experienced. The SOGUK has a simple yet sleek design that is extremely functional and durable. This product was desinged for trouble free service whether it is used in the home or in a hookah lounge. The SOGUK definately has the WOW factor, from the time you take the first pull, feel the crisp cool smoke, and the amazing flavor. The SOGUK will be something you never smoke without again.